Legal Operations & Business Optimization

While I partner with a range of entrepreneurs to streamline and scale their businesses, I have a deep specialization in law firm operations, particularly for founders of fast-growing PI and consumer-facing practices. 

Most attorneys didn’t go to law school to become business operators, but when you start your own firm, you suddenly find yourself juggling hiring, training, cashflow, marketing, team management, and tech systems. All required to build a sustainable business. 

That's where I come in. As a Fractional COO, I bring structure, clarity, and operational leadership to help you run a more efficient, profitable, and values-aligned practice. 

My expertise includes:

• Legal workflow analysis & operational audits
• Case lifecycle mapping to reduce bottlenecks and improve settlement timelines
• SOP and training system development (written & video)
• KPI design, team performance coaching, and delegation frameworks
• P&L review and cost-efficiency strategies
• Offshore team building and tech implementation
• Cybersecurity and IT vendor management to safeguard you firms and clients data 
• Building custom automations that simplify processes, reduce human error, and improve efficiency across teams.
• Change management

 In today’s landscape, the firms that grow the fastest aren’t just visible, they’re memorable. I help founders develop a storytelling identity on social media that builds trust, creates emotional resonance, and grows their audience organically. 

With a proven track record of growing my first CPG brand, Dolccelina, to 400K followers and La Diucci, my second CPG brand, to 25K organic followers in just 2 months, my strategy is built around content that connects. Because people don’t remember services, they remember stories. 

By the end of our partnership, you'll walk away with a custom social media formula tailored for your firm, so you can continue growing organically, whether you manage it yourself or delegate the day-to-day to an offshore social media manager. You will then have a financially sustainable marketing engine, one that doesn’t rely entirely on paid advertising to scale. 

I work with founders to:

• Clarify their brand voice and story-driven messaging
• Create social media strategy's for Tiktok & Instagram
• Build scalable social workflows, including offshore hiring for social media managers
• Coach on-camera presence and storytelling delivery 
• Lay a strong social media foundation before transitioning to paid advertising 
• Create content calendars, posting systems & automations